Privacy Policy
Effective date: 8 November 2026
This Privacy Policy describes how the Purrch Up! game for Android and iOS (com.purrchup.app) handles your information.
Information we do not collect
Purrch Up! has no user accounts. We do not ask for or collect your name, email address, phone number, contacts or location.
Information stored on your device
Your best score, fish, wardrobe items, missions, settings, an unfinished climb and the receipts of your purchases are stored only on your device. This data is not sent to us and is deleted when you uninstall the game.
Photos and sharing
On iOS, the game asks for permission to add photos only when you choose to save a share card. It never reads your photo library. Sharing a card, a clip or a challenge link goes through your phone's share sheet, to the app you pick. A challenge link holds only the tower and the score to beat.
Purchases
In-app purchases are handled by Google Play or the Apple App Store. We never see your payment details; the game only keeps a receipt on your device to unlock what you bought.
Third-party services
The game uses the following Google services, which collect information as described in their own policies:
- Firebase Crashlytics (crash reporting): crash and error details, the current score, app version, device model, operating system version and an installation identifier.
- Google Analytics for Firebase (usage statistics): in-game events such as starting and ending a climb, the score and its length, items bought with fish, missions, shares, ads watched and in-app purchases (product, price and currency), together with an app instance identifier, device information and approximate location derived from the IP address.
- Google AdMob (advertising): the advertising identifier (on iOS only with your permission), IP address, device information and ad interactions. Ads are shown only after a climb ends, or when you choose to watch one.
See the Google Privacy Policy and How Google uses information from sites or apps that use its services. We do not sell your information.
Consent and your choices
- In regions where consent is required, such as the EEA, the UK and Switzerland, the game asks for your consent through Google's consent form. You can change your choice at any time under Settings › Ad privacy. Without consent, ads are non-personalised.
- On iOS, you can allow or deny tracking, and change this later in Settings › Privacy & Security › Tracking.
- On Android, you can reset or delete your advertising ID in the system settings.
- Buying Remove ads stops the ads shown after a climb.
Children
The game is not directed to children under 13, and we do not knowingly collect personal information from them. Ads are limited to content suitable for general audiences.
Data retention
Information collected by the services above is kept by Google under their retention settings and then deleted.
Your rights
Depending on where you live, including under the GDPR and Vietnam's Personal Data Protection Law, you may have the right to access, correct or delete your personal data and to withdraw consent. As the game has no accounts, this data is linked only to device identifiers. Contact us to make a request.
Changes to this policy
We may update this policy. Changes take effect when posted on this page, with a new effective date.